What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing

What do warring families, dragons, and great marketing have in common? More than you might think. You probably watch the TV show "Game of Thrones" for its gritty characters, political intrigue, and mind-bending plot twists. But take a look at author George R.R. Martin—the man behind the curtain—and you'll find a philosophy that goes far beyond entertainment.Read the full article