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wsj.com - 9 readers, 4 Tweets - Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud.
practicalecommerce.com - 10 readers, 181 Tweets - In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand ...