Your Agency’s Conflicts of Interest May Be Costing You Money

The goal of advertising is to make a business money, but conflicts of interest are all too common. Agencies talk a big game about protecting their clients’ long-term interests, but many agencies fail to serve their clients first when their financial incentives don’t align. As a marketer, you need to know your agency’s potential conflicts of interest to make sure you’re gettin ...Read the full article

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