Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]

by Ginny Marvin
Advertisers continue to invest increase investment in Facebook retargeting, with average spend per advertiser increasing by 32 percent year-over-year, according to a new study from retargeting platform, AdRoll. Much of the spending growth is being driven by B2B advertisers. Among B2B companies, the average spend per advertiser on Facebook rose 61 percent for the year, compar ...Read the full article