Agencies are sending employees to Snapchat school

by Tanya Dua
The rise of Snapchat as a viable advertising platform means creative agencies are scrambling to figure it out. Some agencies take the obvious route: rely on young employees who are avid Snapchat users to double as resident experts. But others, like Huge, BBDO and Havas, are treating Snapchat as just another creative channel to master.Read the full article