Digital PR on Steroids: How to Guarantee Campaign Success

by Simon Penson
It's long been my view that pure play public relations (PR) is the end-game for those looking to build any audience of value online. Only when brands and businesses create and share useful content will they build long-term value. Now search engines can finally support that belief. Unless you've been sleeping underground for the past five years, you will have undoubtedly note ...Read the full article