Facebook Adds Support For Third-Party Verified Viewable Impression Bidding

by Ginny Marvin
Facebook is getting on board with the move to buy digital advertising based on impressions that are served in view on users’ screens. Thursday, the company announced support for viewable impression bidding on all News Feed advertising, including text, photo, link and video ads. Third party video ad viewability verification will be handled by Moat.Read the full article