How Under Armour is linking fitness data with customer loyalty

by Shareen Pathak
Under Armour and MapMyFitness are working with sports equipment retailer Sports Authority to link workout activity with customer loyalty programs in a data play that is part of Under Armour’s efforts to become a technology company. The companies are working together to create a new set of “challenges” on MapMyFitness, the workout-tracking app that works with phones, Jawbones, ...Read the full article