One Social Media Metric to Rule Them All

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll ...Read the full article