Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

The time it takes a reader to engage with your marketing collateral has not mattered much—until now, because the average attention span of an adult shrank from 12 seconds to 8 seconds over the past decade, according to the Statistic Brain Research Institute. You now have to capture your reader's attention at the earliest stage of their journey with your company.Read the full article