SMG global boss Laura Desmond: ‘Change is a bitch’

This week, the heart of the ad tech industry has descended on Cologne, Germany, for the annual Dmexco conference. Digiday caught up with Starcom Mediavest Group’s (SMG) global CEO Laura Desmond ahead of her session entitled “The New Brew: Data, Content and Relevancy” to discuss some of the biggest trends and pressure points in the industry.Read the full article