Study: Position One In Search May Get Less Clicks Than Position Two With Rich Snippets

by Barry Schwartz
The folks at Blue Nile Research have released a study on the impact having rich snippets plays in the search results. Rich snippets, often enabled by adding structured markup to your code, can potentially add stars, images, videos and so forth to the search results you see on Google or Bing. The richer user experience often leads to searchers paying more attention to the sea ...Read the full article