Why You Need An Independent Analytics Audit

by Alan K'necht
In front of you is an analytics report touting the success of a recent digital marketing campaign. Full of colorful charts and graphics, the report demonstrates how the campaign drove an unbelievable number of visits to your website. A stirring in your gut tells you something isn’t right. The numbers look right, but are they? Did the team measure the right things? Why did t ...Read the full article