Alphabet Creates More Localization Opportunities, Forrester Says

by Mike O'brien
Alphabet creates opportunities for localization, according to new research from Forrester. Last month Google restructured by splitting its core offerings - search, advertising, apps, maps, YouTube, and Android - from the most experimental facets of its business. In Google Alphabet Will Upend Local Marketing Practices, a brief released earlier this week, Forrester researchers ...Read the full article