Anatomy of a niche publisher: Everyday Carry covers the cult of pocket gear

by Ricardo Bilton
Many digital publishers may chase general news coverage in the quest to scale an audience. But Everyday Carry is trying to prove that it can build businesses covering even the most niche of interests. The site, which started as a Tumblr blog in 2010, covers in exhaustive detail the culture around “everyday carry” — that is, the pens, knives and other small items that people ca ...Read the full article