Can Anna Kendrick, Gloria Steinem, and Kate Spade Help Usher in a Better Era of Branded Content?

Here at the Content Strategist, we know it is our responsibility—nay, our duty—to call out brands that disingenuously use good causes to sell stuff. But we also want to celebrate the brands that actually know how to align themselves with a cause in a way that’s transparent and makes sense. Enter: Kate Spade.Read the full article

#missadventure episode 3: "the best company”, starring anna kendrick

in a city like new york, you're never alone. even when you're dining alone. the #missadventure continues with anna kendrick at the russian tea room in episode 3, "the best company." watch and shop the film now: