How Harrods Is Using Instagram to Craft a Luxury Identity in 2015

by Lucy Hitz
Harrods, the UK-based “world’s most famous department store,” has long been seen as the retailer to look to for all things luxury. But how is the brand bringing this aesthetic to its Instagram in 2015, and is its efforts on that social network bearing fruit? The high-level view above tells us that Harrods is racking up quite a bit of engagement — almost 5 million in total eng ...Read the full article