Stephen Colbert launches his own ‘personal curateable’ lifestyle #brand

If you thought Stephen Colbert’s childhood dream was to become a late night talk show, you’re wrong. Rather, it was becoming a fully fledged #brand and he achieved that by announcing the launch of his lifestyle line, Covetton House. On Thursday’s Late Show with Stephen Colbert, the host amusingly skewered the obnoxious recent trend of celebrities creating lifestyle companies f ...Read the full article

Introducing Stephen's New Lifestyle Brand

Stephen isn't just a celebrity, he's a brand. Which means it's high time he launched his own line of expensive, random things. Presented by New York Life Subscribe To "The Late Show" Channel HERE: For more content from "The Late Show with Stephen Colbert", click HERE: Click HERE to download the Colbr App: "The Late Show" on Facebook: "The Late Show" on Twitter: "The Late Show" on Google+: Get new episodes of shows you love across devices the next day, stream live TV, and watch full seasons of CBS fan favorites anytime, anywhere with CBS All Access. Try it free!