Write Your Copy For Mr Spock (And Other Offbeat Copywriting Tips)

“I have not thoroughly enjoyed serving with humans. I find their illogic and foolish emotions a constant irritant.” On the face of it, the much beloved Mr Spock (originally portrayed by the late Leonard Nimoy in Star Trek: The Original Series) might not seem to have much to do with copywriting. However, whether you’re a Trekkie or not, imagining that you’re writing your cop ...Read the full article