Bullseye: The 5 Rings of Content Marketing ROI

The central difficulty in calculating content marketing ROI is this: the easiest part to prove (direct revenue) is also the smallest piece of content’s value. It’s like the bullseye at the center of a dartboard, the tip of the iceberg, the low-hanging fruit, or any other tortured metaphor you’d like to use: easy to see, but only a piece of the story.Read the full article