Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open

By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods to physical locations. It’s a “last mile” problem — the challenge of locking down the final stage of a supply chain. No matter how user-friendly its website, no matter how many robots are running the warehouse, those boxes ...Read the full article