AOL’s Bob Lord: Creative has been underserved by ad tech

It’s been a busy year for AOL. The headline, of course, is its own $4.4 billion acquisition by Verizon. But there’s also a series of acquisitions AOL itself has made that have helped make it a key player in advertising technology: Video marketplace, attribution firm Convertra, native ad platform Gravity, video exchange Vidible, and mobile ad network Millennial Media.Read the full article