Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

Mobile has altered the linear path to purchase, creating a new kind of customer lifecycle marked by multiple “sessions” — online, in-store, on-device — and countless opportunities for brands, retailers, and marketers to connect with consumers. It’s why the “mobile-first” drumbeat has gotten steadily louder in the past few years.Read the full article