Gmail Ads: An Old Ad Type, But A New Addition To AdWords

by Susan Waldes
Gmail Ads have been around for nearly two years now in one form or another, though they used to be known as Gmail Sponsored Promotions (GSPs) and existed within a unique advertising platform. As of earlier this month, however, Gmail Ads have been integrated into AdWords. Though the experience for consumers remains unchanged, the switch from the original GSP platform to the A ...Read the full article