Shhh. Your Email Program Should Be A Secret Weapon

I’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many do not. Most, even. There are a number of reasons for this lack of advancement in email strategies. Many marketers feel they simply don’t need to innovate — email is exceeding expectations, or it’s largely ignored by their leaders as a sma ...Read the full article