The Cognitive Biases that Infest Your Website Redesign

by Brian Massey
I state that, “A redesign is a big ball of bias-driven assumptions” in my September Marketing Land column The Biases that Drive Crazy Decisions. A large part of the column is dedicated to the biases found in website redesigns. These include Pro-innovation Bias, Stereotyping, Overconfidence and Blind-spot Bias. Subscribe to The Conversion Scientist Podcast: Download (Duration: 9:19 — 8.Read the full article