Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List

by Aaron Orendorff
Next to Buy Now, what is the most profitable click your business can target? Subscribe. As CMI’s Joe Pulizzi explains: While larger enterprises are fighting silo battles, politics, and tearing each other apart focusing on (sometimes) meaningless metrics, small players with patience and passion are building audiences and winning.Read the full article

Introducing The Two-Step Opt-In Process (For List Building)

http://www.LeadPages.net Introducing The Two-Step Opt-In Process (For List Building) Hello marketing people. In this episode of the Marketing Show, I' m going to tell you the three things you can do to increase your opt-in rate by 60%.These are things you can do today, but before we do that, I have an audience-building story for you. So here's the audience-building story, and you may have heard this before. So once upon a time, there were 2 bulls standing on a hill looking at a herd of cows. The young bull says, s go down there and breed a couple of those cute cows. The old bull replies, let's mosey down there and breed them all. So the moral to this story is that you can be super aggressive with your marketing, and you can get some results, or you can mosey your way into building a huge audience. Let me show you what I'm talking about. Introducing The Two-Step Opt-In Process (For List Building) So these are examples of old-fashioned and traditional squeeze pages. As you can see, there's a lot of use of flashing arrows. We've all seen things that look like this. Before, huge red headlines. Again, here's another example; moving arrows, and you know, just lots of arrows and very, very aggressive marketing. I'm not judging this. I'm not judging this from a moral point of view. But these do work, and you can get some results with them, but they're definitely much more aggressive than the moseying approach. So these are examples of one-step opt-in processes, right. You go to the webpage and you immediately opt in, or here, you know, you go to the webpage and you can opt in. Again, here, this is a one-step opt-in process. Enter your e-mail address and then hit submit. So those one-step opt-in processes do okay, but I recently did a mosey experiment with a two-step opt-in process, and increased my opt-in rate about 60%. So let me show you how that worked. Here we are at marketingshow.com, and right here, we have kind of the traditional one-step opt-in process, right. Enter your e-mail address to get free updates and you can do that and hit join us, and you ll be immediately added to our newsletter, and you ll get updates about the Marketing Show. But we recently experimented with a two-step marketing process, and in a second, I'm going to show you the three things that we did to increase our opt-in rate by 60%, and they were all, all of them a two-step opt-in process. Now you're probably wondering right now what is the mosey approach to building an e-mail list. What is a two-step process? Introducing The Two-Step Opt-In Process (For List Building) Well, right now, let s just go over the two-step opt-in processes that we implemented. So the first two-step opt-in process was the blog sidebar, and here's what I mean. Here we are on marketingshow.com, and if we click on this link that says, Want free marketing tools and updates, we click on this link, so that s step number one, and step number two is to opt in here. So people first indicate their interest by clicking on a banner, and then they're brought to this page. Now this is actually just a welcome gate. We built this with the welcome gate software, which if someone wants to, they can turn off the welcome gate, and they can just use it as a squeeze page. So it won't appear when someone comes to their homepage. They can decide to just use it as a landing page to collect e-mail addresses. So again, with this two-step process, step number one is to click here, and step number two is to opt in, and we got a number of opt ins from this two-step opt-in process. The second two-step opt-in process that we used was a survey. So here we are again on marketingshow.com, and at the bottom here, there's just a little survey that says, How often should we e-mail you about new Marketing Show post? and someone can click on either every time we add new content, which is daily, or once per week, and if they click on either of those Let's click on one of them they're brought to this page again where they can opt in. So step one is make a selection on the survey and step two is to enter their e-mail address. Introducing The Two-Step Opt-In Process (For List Building) Be sure to check out the other valuable Marketing Show videos in this channel, as I interview and chronicle successes in the online marketing space. This is Clay Collins, and I hope you enjoy this episode of the Marketing Show. http://youtu.be/dn4Gsj_QPoI