Why Keywords Can Still Drive Architecture and Content

by Jennifer Van Iderstyne
Keywords and keyword targeting are two of the most basic and longest-running elements of SEO. You might remember that there was even a time when SEO meant just having the right phrases built into your meta keywords to rank (ah, memories). Of course, there was also a time when humans clubbed squirrels and cooked them over newly-discovered open flames. Things change.Read the full article