Will Facebook’s “Empathy” Button Be Good News For Marketers?

by Martin Beck
Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button but will give people a shorthand way to express other than positive emotions. That could mean an emoji-based interface as some Facebook patents seem to indicate. Or it could be something else.Read the full article