ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter

by Martin Beck
ABC’s Thursday dramas — “Grey’s Anatomy,” “How to Get Away With Murder” and “Scandal” — drive one of the biggest social media nights on television. “Scandal,” with live-tweeting cast members and legions of fans — aka “Gladiators” — chiming in, regularly makes the top 10 of the weekly Nielsen Twitter TV ratings, averaging 282,000 tweets per show last season.Read the full article