Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners

by Ginny Marvin
Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are more likely to be the types of high-value consumers marketers aim to reach: young and well off. That’s according to a new study from Sourcepoint and comScore. The State of Ad Blocking report looked at desktop usage of ad blockers globally as ...Read the full article