Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

by Greg Sterling
It may premature to call ad blocking a “crisis” for the industry but it’s obviously an area of significant concern for publishers and advertisers. The IAB has suggested that it may sue to try and stop ad blocking; however the prospect of legal victory is dubious. To the surprise of many, following the release of iOS 9, the ad-blocking app Peace immediately rose to the top of ...Read the full article