Ad tech always wins: Ad blocker users are the new hot ad-targeting segment

by Lucia Moses
People flocking to use ad blockers might think they’re going off the grid, but they’re really just the newest ad-targeting segment. The idea of pushing ads at people who have made a deliberate choice not to see them might seem bizarre. But as a demo that’s young, male-skewing and tech-focused, they’re an attractive audience for certain advertisers.Read the full article