Bloomberg exec Paul Marcum joins agency Truffle Pig as president: ‘A transformative time in the industry’

by Shareen Pathak
Paul Marcum has hit the trifecta. The former brand and publishing exec is now trying his hand at going agency-side, taking on a new role as president at Truffle Pig, the agency co-owned by WPP, Snapchat and the Daily Mail that was announced in Cannes in June. Marcum, who comes from Bloomberg, where he headed global digital innovation, was previously a well-known marketing exe ...Read the full article