How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template)

by Daniel Burstein
Some ads, campaigns and branding ideas are pretty bad. So much so that an old “Saturday Night Live” sketch — featuring Jerry Seinfeld playing the host of a “Jeopardy”-like show with stand-up comedians guessing the punch line — included the frequent answer from Adam Sandler’s character, “Who are the ad wizards who came up with this one!?” Cold comfort, though, when your own ...Read the full article