Let Us Now Praise Famous Marketers

by David Rodnitzky
Some exciting news from the world of advertising earlier this month: DigitasLBI won three Media Plan of the Year (MPOY) awards for its “Blackout” campaign for Taco Bell. In an industry that seemingly values awards more than actual ROI, this is a big deal. As you might expect, Digitas quickly released a press release trumpeting the wins.Read the full article