The ‘topic du jour’ for publishers and ad tech companies: Ad blockers

Everyone is battling ad blockers, from publishers to ad tech companies. At last week’s Digiday Publishing Summit, Complex Media’s CEO Rich Antoniello says ad blocking is “a really serious thing” for him in particular: Up to 21 percent of his audience uses ad blockers, an increase from just 8 percent a year ago. (The company even fines its ...Read the full article

The 'topic du jour' for publishers and ad tech companies: Ad blockers l Digiday

Everyone is battling ad blockers, from publishers to ad tech companies. Complex Media’s CEO Rich Antoniello says ad blocking is “a really serious thing” for him in particular: Up to 21 percent of his audience uses ad blockers, an increase from just 8 percent a year ago. (The company even fines its own employees who use ad blockers. Antoniello says, “the cookie jar is filling.”) Kenneth Suh of Unruly calls ad blocking “the topic du jour,” though we’re only in the early days of the phenomenon. At the Digiday Publishing Summit, in Miami, Florida, last week publishers and ad tech companies weighed in on how they’re dealing with the mounting challenge. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/