Video Advertisers: Viewability and GRPs Are Not the Metrics You Need

by Greg Jarboe
In case you missed it, Facebook has announced two updates related to ad viewability and reporting on the social networking site. The first is a brand new ad buying option that gives advertisers the option to purchase ad impressions where the entire ad has passed through a user’s News Feed. The second is a new partnership with Moat, an ad analytics company, which will independ ...Read the full article