5 Common Brand Advocacy Challenges and How to Solve Them

Brand advocacy isn’t the sexiest of marketing concepts. It doesn’t yet have the ‘punch’ of influencer marketing or social advertising. That is, until you look at the numbers. While 18 percent of people trust brand influencers, 92 percent trust brand advocates. And 9 out of 10 online consumers say recommendations from friends and family members are their most trusted form of ad ...Read the full article