Apps Eat Digital Media Time, With Top 3 Capturing 80 Percent

by Greg Sterling
Measurement firm comScore has published a new report on mobile usage and user behavior. The highest-level takeaway is that cross-platform usage is growing but there’s a divergence between reach and engagement. The desktop and mobile web have greater reach but a small number of apps command nearly all engagement. As the chart below indicates the desktop is not dead; usage has grown since 2013.Read the full article