Better Use of Data Could Dramatically Alter Local Digital Sales

by Greg Sterling
First-party data, third-party data, big data, smart data: Whatever the type, data is a core principle of digital marketing today. Yet when it comes to local, big data has not penetrated very deeply into marketing, particularly where the sales process is concerned. The efforts of local marketing vendors and media sellers have remained fairly “old school” when it comes to small ...Read the full article