Hiten Shah on the Marriage of Data and Content [PODCAST]

If data isn’t driving your content strategy, then it’s time to renew your vows with Google Analytics. Image source. When you work on a marketing team, the right hand doesn’t always know what the left is doing. The analytics people work on their stuff, the content people work on theirs. But could they tell you what the other is working on, and why it’s important? Not always.Read the full article