How Rebecca Minkoff is bringing digital to fitting rooms

Nearly a year after its opening, Rebecca Minkoff’s flagship store in New York City’s Soho neighborhood is a hotbed of consumer data. The “connected store,” which is the first of three to open in the U.S., has given the designer brand some key takeaways: The team can find out which items are taken into the fitting room, what’s being purchased or left behind, and what new directi ...Read the full article

Rebecca Minkoff Connected Store Demo

eBay Inc.'s Healey Cypher walks us through the technology behind the first-ever Rebecca Minkoff Connected Store in New York City.