How the Harry Potter brand is pitching itself to Gen Z

by Tanya Dua
Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her team of “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday, the new Pottermore — Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World” — made its debut.Read the full article