Microsoft Smartphones – Analyse A Real PPC Campaign

by Will Green
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series featured Apple’s new variation of the tablet: the iPad Pro. Since this was a new product, it made sense to spread the brand awareness through PPC in the iPad Pro’s early stages of it’s life. As well as this, the vagueness of the iPad Pro’s advert made sense too as Apple wants web users to explore the t ...Read the full article