Mobile Wallets, GPS & Beacons: How To Dominate The “Next Moment” Of Local Search

by Adam Dorfman
I don’t think it is an exaggeration to call beacons the shiny new object of local marketing. More than half of the top 100 retailers in the United States (including Target) are testing beacons, and their use is not limited to retail. But, like most shiny new objects, beacons are useless in and of themselves.Read the full article