Study Finds Both Widespread Programmatic Adoption And Lack Of Understanding How It Works

by Ginny Marvin
A new study found large gaps in the numbers of respondents that said they use programmatic (67 percent) compared to the number who say they understand how it works. Just 44 percent of advertising professionals surveyed said they have little or no understanding about how programmatic works: 63 percent of advertisers, 48 percent of agencies and 47 percent of publishers.Read the full article