The FT has 13 brands on board for time-based ad campaigns

by Lucia Moses
The Financial Times has been at the forefront of an industry trend toward time-based ads: The time a consumer is exposed to an ad matters more than the standard cost per impression, the thinking goes. And after nine months of selling on its so-called cost-per-hour basis, the publisher said that (surprise!) it has proof that they work.Read the full article