5 Charts That Prove You Should Be Running Mobile PPC Ads

by Erin Sagin
Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you and I have 5 data-backed charts to prove it. Dead set on using -100% mobile bid modifiers? You won’t feel that way soon! Game on. #1 The Search Landscape Has Officially Changed When I started managing paid search accounts back in 2011, mobile advertising was an afterthought.Read the full article