Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience

I’m usually an even-tempered person, but a few topics get me riled up. The Oxford comma. (It has semantic meaning! Everyone should use it!) Low-fat baked goods. (Just … no. I’m sorry if you’re on a diet, but that doesn’t give you permission to ruin cookies for the rest of us.) Firefly. (Why did Fox cancel it? Why? It had such potential!) The overuse of PDFs in marketing.Read the full article