Businessweek Investigation Sheds Lights On Giant Market For Fake Web Traffic

by Ginny Marvin
Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being able to buy highly relevant traffic at scale on the web hasn’t necessarily panned out the way most hoped.Read the full article